PHP MySql MsSql How to Insert or Update a ['] or ["] or [`] Char?

Is there anyway to insert values like ' or " or ` into Mysql or MsSql via php and VB.NET?

It always return an error. Sometimes we must insert these character. In the Phpmyadmin, it can inserts/updated with successfull. But how?

Please help, i am newbie. I cannot search it in MySql/MsSql Dev pages. Thanks